Episode Notes

Emmy Award-winning bilingual journalist and communications strategist, Ashley Hernandez, leverages over 15 years of experience to deliver impactful results. At CBS News, she currently leads creative and editorial strategies, reaching an audience of 15 million+ through social media platforms, streaming, and traditional broadcast channels. Ashley has a background in high-pressure news environments, including roles in line and field producing, feature writing, and coordinating live coverage of critical events. This has honed her expertise in crisis management, logistical planning, and compelling storytelling.

Ashley’s MBA in Organizational Leadership and Management complements her media experience, providing her with a unique ability to conduct thorough research, distill complex data, and drive strategic solutions. She excels in project management, cross-cultural communication, and leading teams in high-stakes situations. This combination of skills has enabled her to successfully expand into corporate communications, where she has served as a strategist and consultant for national and international companies.

Ashley is passionate about using her communication skills to make a positive impact, with a proven track record of crafting data-rich, character-driven narratives. This in turn resonates with diverse audiences, including consumers and investors, and drives engagement for organizations, including those in the non-profit sector.